From Alan Scher Zagier at the St. Louis Post-Dispatch:
Career placement for athletes has even become a cottage industry, with schools such as Clemson, Kentucky, Ohio State and Oregon hiring private companies such as CareerAthletes.com that specialize in connecting athletes with job leads.
Here's the story. The problem facing any college graduate is giving off the "right" signals to prospective employers, signals that tell the employers what type of employee the graduate can become. Zaiger notes that job recruiters are looking for people who have time management skills, a willingness and ability to sacrifice and to take criticism, and leadership skills. The typical non-athlete will hold down jobs, get involved in departmental clubs and organizations, and get internships in order to send the appropriate signal to recruiters.
But what can athletes do? There are NCAA rules that restrict the ability of players to hold down jobs, but any college athlete will tell you that her sport is her job. It takes a lot of hard work and determination to even make it to the second or third string on a team, let alone what it takes to be a starter or the first player off the bench. The sport is so time-intensive that the opportunity cost of interning and being involved in campus organizations is very high. Surely this is one reason why, as Zaiger notes, former college athletes often have a name-recognition edge on the job market.
What about other signals, like GPA? A GPA can tell you a lot about a person's time management skills, willingness and ability to sacrifice, etc, especially in disciplines like economics, engineering, and math. But the signal sent by GPA's in majors like education, sociology, social work, and the various "studies" majors, where how you feel is held in higher esteem than in fields like math, is more muddled. Moreover, you don't see many players, especially in the revenue sports, majoring in difficult fields like economics, chemistry, chemistry, and math for the same reason they don't participate in campus organizations: the opportunity cost of these programs is too high from their point of view.
Lastly, the biggest criticism often levied on the revenue college sports is that the players receive no monetary compensation for their time and effort. While this is true, they do receive non-pecuniary benefits that at least partially offset the lack of money income, and this placement service is one of them.
The roughly 500 Missouri athletes receive far more individualized care than the 8,000 students who visit the campus career center in person or online each year, acknowledged the center's assistant director Craig Benson.
But given their service to the school, that extra attention is deserved, he said.
HT to Marginal Revolution, as always, for the MIE title tag.