I just spoke to a reporter from Chicago who was wondering how he might guesstimate the value of the more-or-less free exposure obtained by TCF Bank from having this past Monday's MNF game between the Vikings and Da Bearsss played at TCF Bank Stadium.
- Calculate the per-game naming rights fee paid by TCF to have its named plastered on the U's stadium in Minneapolis.
- Calculate the per-game naming rights fees of a small sample of NFL stadiums.
- Go back to the tape and find out how often "TCF Bank" is mentioned and find out how much ad rates are for 15-30 second spots on a MNF game.
Any other suggestions?
Or maybe TANSTAFE (there ain't no such thing as free exposure).