Apparently, according to the headline of this article.
Drinking bottled water should be made as unfashionable as smoking, according to a government adviser.
"We have to make people think that it's unfashionable just as we have with smoking. We need a similar campaign to convince people that this is wrong," said Tim Lang, the Government's naural resources commissioner.
Phil Woolas, the environment minister, added that the amount of money spent on mineral water "borders on being morally unacceptable".
What is it that's immoral about bottled water that is not immoral about bottled soda? If soda is a substitute good, what will be the net effect of any ban on/moral shaming imposed on the drinking of bottled water?