Reader Don Coffin sent me this article on Roush-Fenway racing. The Boston Red Sox, through its Fenway Sports Group marketing arm, have bought an ownership stake in NASCAR's Roush Racing, the racing team that includes Carl Edwards. It's an interesting read, but this passage puzzled me:
"I think FSG is an opportunity to keep up with the Yankees," said
Kennedy. "Their new park will be off the charts and their resources
will continue to be dramatic. We're the little brother, trying to keep
up with them."
Maybe I took this wrong, but I don't see how owning part of any NASCAR team would improve Boston's ability to compete with the Yankees (not that they need any help!).
If teams maximize profits, competition will not be balanced unless fans of either team have more-or-less equal willingness to pay for the action on the field. When a team discovers a new revenue source that is not dependent on the action on the field, it will have no incentive to spend it to improve the team because no matter what it does, that revenue still flows into its coffers. The article notes that Edwards had a Red Sox logo on his Busch Series car at New Hampshire earlier this year, but is this something that has much of an affect on fan willingness to pay?
More likely is this: the Red Sox feel that buying part of a NASCAR team is a cheaper way to advertise than to simply buy a space for a sticker on a race car. In other words, it's a cost-saving measure. If so, the savings will rightly flow to the owners, not to players.