From Yahoo! news comes this story about how wine lovers and officials of wineries have responded to new airline restrictions:
Taking home a bottle or six is a tradition for many wine country tourists, and a good way for smaller wineries to build customer relations. That tradition was rattled in the immediate aftermath of the London terror plot revelations last month that led to a ban on toting liquids aboard.
Since then, some of the restrictions have been modified, but passengers still can't take wine purchased outside the airport in the cabin with them. Duty-free shop sales are allowed under a system in which the merchandise is delivered as passengers board.
Wineries have reacted by advising customers to sip and ship, offering to have purchases delivered — sometimes at a discount — to customers' homes if they live in states where that's allowed. They're also handing out free shipping containers and other packing materials so customers can be confident their wine will survive the flight in checked luggage.
..."It's amazing how adaptable wine lovers are," said Wendy Peterson, executive director of the Sonoma Valley Visitors Bureau.
Actually, I'd argue that this is typical human behavior. You build a dam to hold water, the water still seeks the deep. Similarly, you place a barrier that keeps wine lovers from enjoying their wine and wine producers from selling their product, these people tend to cooperate to find ways around the barriers. That's how competitive markets work (and why the term "competitive" is, in one sense, a bit of a misnomer).