The model of consumer demand (the basis behind the downward sloping demand curve) is built partly upon the idea that individual consumers have no market power - their purchases of a good are a paltry proportion of overall purchases that the consumer has no influence on the market price for the good.
That's a good thing in the market for tissues because I have used up almost 4 boxes of tissues in the past two days.
Allergies suck.
To the person who came up with the idea of adding a tiny bit of lotion to facial tissues: I love you, man (or woman). No central planning there.