From the Charlotte Observer (membership req'd):
In two months, the Charlotte Bobcats
begin playing in a new, publicly funded uptown arena. Typically, new
arenas boost home attendance for NBA teams, but so far that's not the
indication for the Bobcats.
Two informed sources say the Bobcats have sold about 7,000 season
tickets -- roughly 2,000 behind last season's season-ticket base, when
they had the third-lowest home attendance in the NBA. Several fans said
they dropped their tickets in part because of a steep rise in ticket
prices.
... So far this new building hasn't created
much buzz for the Bobcats. That could be because of the ticket prices
-- most jumping 25 percent to 100 percent -- that accompany the move to
the new building.
Mark Thompson, a Charlotte-based money manager, was part of a group
last season that bought two Bobcats season tickets. The seats were
close to the floor, at center court, and each ticket cost $75. Thompson
bought a pair of tickets to 10 games.
He seems like the Bobcats' target customer -- young, affluent and a
sports fan who buys Carolina Panthers and Davidson basketball tickets.
But he passed on Bobcats tickets this season because he felt the cost
exceeds the value.
Earlier in the piece:
Sixteen of the past 17 NBA teams moving
to a new arena in the same city saw home attendance rise in the first
season. Most recently, the Houston Rockets sold an extra 1,844 seats
per game, moving into the Toyota Center. The only team that saw home
attendance fall -- the San Antonio Spurs -- did so intentionally,
moving out of the Alamodome, a football stadium with poor sight lines
for basketball.
On average, those teams increased home attendance by 2,366 per game
-- an extra 97,000 tickets, per team, over a 41-game home season.
The
hope for teams is that new arenas will have amenities that fans are
willing to pay extra for, so the hope is that the new arena will
increase demand for the team's games. But demand curves still slope
downward, and this is borne out by the article.
Price-setting
is largely a trial-and-error process since businesses never really know
what the demand for their product would be. But one would expect that
the Bobcat officials would have a decent handle on the demand for their
team's games, even in the new arena.
Cross posted at The Sports Economist.