Why is Canning a Relatively New Phenomenon in Craft Brewing?
Canning is a relatively new phenomenon in the craft beer industry. Why did it take so long? If you said "demand and supply", go get yourself a bottle - or can - of your favorite brew. If this simple explanation is, well, too simple, then check out this article in Examiner.com. It offers a deeper explanation about the aspects of demand and the aspects of supply that drove small brewers to package their fare in bottles until recently. I linked to the article in the update to an earlier post on premium wine vs. premium beer, but later thought it deserved a link in its own post.